A person takes a lot of efforts to crown his SEO business with success. He may optimize the site, generate buzz, place PPC advertisements, etc. However, even after doing so many things possible, you fail in getting the desired results. So, don’t you think that something is going wrong in the entire process? May be, you have made some mistakes, of which you yourself are not aware of.
Let’s throw light on some of the 5 common SEO mistakes:
Mistake 1 – Using lot of other scripts and flash is a very common mistake made by a SEO beginner. Most of the site owners attempt to make their site appealing with the help of flash pages. However, these are not optimized by the search engines to crawl. Though, use of flash may make your site appear appealing, it is suggested to create your flash page using some graphics and text that will be readable by the search engines and hence your content can be indexed.
Mistake 2 – Stuffing the content with lot of keywords is a common practice. No doubt, keyword strategy is the fundamental approach of targeting higher SEO outputs, the truth is that if your content is stuffed with many keywords, it will create a messy situation; thereby decreasing the page rank of your site.
Mistake 3 – Another common mistake is forgetting to apply the ALT tags on the images- ALT tags were made originally to portray an image that is difficult or not accessible due to poor internet connection. Keep in mind to add some keywords in ALT tags as they are readable to the search engine crawls as well as the human beings.
Mistake 4 – People overlook the search engine guidelines provided. It is better to go through these guidelines carefully and never use any SEO practice which is regarded as fraudulent or bad. Or else, you will be liable for a punishment by the search engine. You should thoroughly read the guidelines constantly.
Mistake 5 – Do not attempt to steal the other site’s content for your site. Plagiarizing content may be noticed by some visitors. Additionally, the search engine robots are sensible enough to differentiate between a duplicate and original content.
If you wish to run your online business successfully, you should follow good SEO practices and avoid bad ones. SEO cannot be accomplished overnight, but it needs constant practice, trial and research. You have to be persistent and modify some strategies, if needed.