Welcome to Anish Kumar Singh Blog!

I am an experienced Digital Marketing Professional with the right skill and attitude to serve this industry. My main target is to serve my clients with all my knowledge and experience and to help them to obtain high ranking in their respective business field with the advance technologies of modern digital marketing.



Meta Tags are regarded as one of the integral part to optimize a site. At the initial beginning of search engine optimization theory, these Meta tags were very important in terms of marketing funda. Is the same case prevailing now?

We all know that SEO is a crucial tool to achieve higher page ranking for a particular site. When a web page ranks higher on a consistent basis in the search results, it proffers a good opportunity for one to attract more visitors towards the site.

Previously, Meta tags have created a great buzz in the SEO market. However, considering today’s situation, you will find it interesting to know that strategy which worked so efficiently in those days. The concept remains the same with few innovations. Instead of making a long list of links, the links can be hidden by using them.

 

Meta Tags
In more simple terms, Meta tag is a specialized HTML keyword. It provides a sneak glance about your site and the sales page to the entire internet community. There are several tags that express definite information, like the cache time, copyright owner, specific category where the website belongs to, and so on.

Besides this, if one uses a Meta tag or not, its utility is highly dependent on the site’s goal or purpose. There may be websites that find it very beneficial to incorporate them to control how many times their site is being used or seen; while there are some that do not even care about these details, provided there are several visitors to the site.

For instance, if you are promoting an educational website, where keywords are used in such a way that will allow the search engines to classify and categorize your site appropriately, you have to ensure that your website is displayed in the search pages safely. Hence, the primary aim here is to acquire better ranking for your site in the varied research directories.

However, if you are promoting a business site, there is no need of all these things. If the site is selling chocolates and candies, it is better to keep your Meta tags to the basics only. Your main concern here is to attract targeted traffic towards your site and not to list your site in several search directories. Meta tags though are not directly viewable on the site, they are cached and read by the different search engines to infer the information of the web page as offer the site’s description in its listings.

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