Since Past five years, and the Internet advertising is dominated by Search Engine Optimization (SEO), which many advertising executives, the right keywords have become much more important than the content of their current locations or the public. But this movement towards SEO was dangerous because it moved the eyes of the most important publishers to create content and keyword targets, hacks fake, paid links, construction techniques, because their audience does not know or care.
Even the respected publishers like Forbes, is going to replace older control strategy and management, Huffington Post Full pufferfish use the database Google for more messages, more and more content is available at low cost, while the brave men, such as Time, Inc. (NYSE: TWX) is still hunting the basics such as getting SEO keywords in their URL identifier.
But Facebook’s latest post / Bing partnership is going to integrate social studies results clearly began with SEO War, most digital smart publisher are opting to drop everything to think about their distribution strategies.
The study was critical because the answers were scarce. Google (NSDQ: GOOG) managed to find answers to almost every query keyword among billions of Web pages.Sorting algorithm that works best is that it is consistent with the request that they would ask how the expression. The higher the level of the individual results of any algorithm the higher it can be tricky without a thorough knowledge of its users. The advantage: Facebook.
Encouraging the involvement of this is that the public likes the content, not keywords. Facebook the Social Network! So it’s time to christen the new age of social media optimization, or SMO. “The Age of SMO is released from the partners to use tips, hacks, and keywords. Instead, it is a great opportunity now to rebuild and improve the content as attractive as possible.
SMO recognizes that Facebook is in the best position to bring content to users. Already people are using Facebook as a new interface for its main sources (both titles in the media and their friends), so that Google News is not cracked the code, the products, like high Flipboard there is convincing.
Like Facebook takes a huge database of “likes”, and it turns around to know the results of studies, there is no doubt that this is a great advantage, providing a better set of results for almost all users. It simply knows more.
SMO is an attractive strategy to say publicly, without hands, knowing what motivates an interest in, and run the people’s desire to consume and share. Of course, the buzz about Facebook, among many partners, associations of love and the road bumps that come along with them. But SMO has more and more importance. It depends on creating a positive feedback loop, where users are rewarded with both content and distribution of consumption. It is important to develop games such as viruses, Media offers Groupon Zynga. In addition, of course, create content and experiences should be shared, then the publisher should encourage the audience on all options, including prestige, access to exclusive content and improved experiences.
For those who are still trying to implement a search strategy: If you have not researched and have been part of your SMO, you need to leave the magic of gaming search engines fading into the past.
(Image credit: Seochallengers)